What do your customers search for? This is the million-dollar question, and any SEO company worth their salt will tell you keyword research is the key to the foundation of any professional SEO campaign.
Keyword research is time-consuming, and in many cases, what you think people are searching for and what they are searching for can be quite surprising. In most cases, it is easier for us to perform your keyword research than you this is mainly due to our being impartial to your market. When a business themselves performs keyword research, it is often clouded by what you think people would search for to find your goods and services.
You may have heard of the ‘long tail’ this is a search phrase that is highly specific or sometimes very broad they are based on what people are searching for. Often many businesses suffer because the search terms targeted have been what the business owner thinks people are searching for; this can be a big danger. Keyword research has to be the primary focus before any plan is set into motion. Target the wrong phrases, and you have just wasted time and money.
There are three kinds of keyword categories: the primary, secondary, and long tail of search. When we perform your keyword research, we build a list crossing all three kinds of keyword phrases.
Long Tail targeting can be a very profitable exercise and, in many cases, is a smart marketing approach while working on the more difficult-to-rank key search term phrases.
Using the long tail to your advantage can bring immediate traffic and sales increases.
Key Search Terms
This is a list of keyword search terms which are either most important to the company or represent a niche too good to be left unused:
Secondary Search Terms
Secondary keyword research terms are phrases which are a second priority in the campaign, often due to heavy competition or low yield:
The Long Tail
The long tail keyword research can go on forever, and we run specialist software to extract the thousands of long tail phrases and target certain phrases to yield new sales.
We live and breathe keyword research; also, because we have done the research for so many different markets, we have an infinite understanding of where to begin. Keyword research can be seen as your target market; you would not perform a traditional marketing campaign without knowing your market, and keyword research are the same.