Email Nurturing - Building Awareness and Trust
Do you hate receiving cold calls? Me too. We're not alone. Most people hate being interrupted to be given the hard sell about anything, particularly if they have no intention of ever buying whatever it is.
But what if you know who's looking to buy what you have to sell and when they want it? What fantastic opportunities that presents to show your product to a willing buyer at precisely the right time! That's "Nurturing".
Email lead nurturing is about carefully touching or communicating with your prospects, giving them excellent content to help them decide what it is they want and when they need it. You find out who is actively interested in your products, and cultivate relationships with those who might become interested. By doing this, you build confidence and trust, so when they're ready, they'll come to you first.
Lead nurturing uses automated processes to tracks visitors' activity. By measuring their interaction with your content, you can assess their level of interest. Then, using analytic methods, you can measure when their interest increases and know when they're ready to buy.
The best place to start is by having a conversation with your prospects to find out what they want, how much they trust you to deliver and when they'll want to proceed. To learn more about how to have these conversations by email and social media, join me for coffee. I'll send you the digital marketing tips to really get you motivated, you just need supply your own coffee.