Copywriting for Websites - Keep it Personal
Words are more important than design
If you're interested in your website ranking high in the search engines, then there are some key points to be aware of. Content is King - write compelling, useful, optimised, targeted copy. Give search engine users real value - they're human so speak to them as individuals. They deserve it. Copy for the web is different from other marketing copy - above all, avoid Marketing Speak.
Forget all the tricks and technical gobbledygook that you may have heard. The most important method of communicating with your customers and prospects on the web is through the tone and personality of your online voice.
SEO Copywriting - Dare to be Different
Forget all the corporate-speak babble and jargon, the Gobbledegook that fires bland messages at us all hundreds of times each day. Just have a look at the marketing emails in your inbox from large corporations. How many speak to you in a "real voice" with a real personality? Not many, I'll bet.
So once you've decided what you want to say, spend time deciding how you want to say it and who you want to say it to.
Customers want you to talk to them in their own style and they want to really believe that they're being listened to. This is especially important on the web, where users tend to scan content, rather than read it, like they might a brochure or magazine.
Do Your Words Have Personality?
When your visitors arrive at your site, do you want them to be immediately interested and engaged? Do they have good reason to stay and read what you have to say, or should they go elsewhere? Would you like them to be immediately interested, take an interest in your site, evaluate that you really have what they're looking for and decide it's you they should buy from? Of course you do, and you need to capture their attention pretty smartly!
That's why you need careful copywriting for your site, content that hooks the visitor and takes them on a journey, sometimes time and time again until they decide it’s you they want to buy from. Not only must content be relevant, well written, use careful psychological-method based structure (yes, we do that, do you?) to lead your site visitors, it also needs to be effective for search engines.
SEO Copywriting - Words That Work
The power of words has never been stronger than on the web, but looking at most website content and online copy, you'd wonder if most people are aware of just how powerful these words are, when used for talking to both your prospects and the search engines. So with specific search engine optimisation (SEO) copywriting skills, there's a real chance to use copy for the web to differentiate yourselves from your competitors.
Forget the Corporate Speak
If your website and newsletters can speak to customers in the language that they understand, you'll have a better chance of having a meaningful dialogue. Otherwise, like most corporate emails and websites, it'll just be too bland, too irrelevant and too incomprehensible. It will turn off the very audience you're looking to attract. Everyone’s bored by corporate speak.
At Search High, we're bored with corporate speak. But then you probably gathered that. We believe in providing search engines and customers with quality, targeted content that your customers and prospects are looking for. And that's rather good - because that's exactly what the search engines are looking to serve up to them when they're looking for your products and services. Find out more - our newsletter is written in good, old-fashioned plain English.