Successful SEO Case Study
Overview
Part of a major UK bank wanted to develop a property portal, aimed at the luxury, country and agricultural sectors. The problems that they faced were to drive traffic to the site; not just any traffic, but people who were most likely to engage with the site and to ultimately become customers and generate revenue.
The Challenge
They requested our involvement to give advice on site structure, design and website usability, to bring relevant visitors to this new site and, through SEO and skilful copywriting, to help turn visitors into customers.
Other forms of lead generation, such as press advertising were examined, but it was decided to limit these as they are very expensive and the cost per lead is much higher than leads gained online through SEO. It was soon established that SEO has the lowest cost per conversion of all lead generation methods.
Our Approach
We helped to develop a site structure that allowed easy navigation for users and efficient and thorough indexing for search engines. We performed an initial optimisation of the site and wrote site content designed both to bring visitors from high ranking search engine results, and then to take the visitors through the process of converting them to customers.
Our SEO challenge was to rank highly on the major search engines, particularly Google, for the terms that potential site customers were searching. Once optimised, we continually reviewed results, modifying the campaigns and SEO efforts to achieve the client’s aims.
The Results
Within 12 months of starting the site from scratch, we had achieved the following rankings in Google for the most important and relevant terms:
| Search Terms at No.1 on Page 1 of Google | 195 | |
| Search Terms at No.2 on Page 1 of Google | 71 | |
| Search Terms on Page 1 of Google | 593 | |
| Site visitors (Zero at start) | In excess of 1 million |
These pleasing and successful results were all achieved in ways that provide users with great content and ease of site use. We always use completely ethical SEO techniques, giving our clients long term benefits from our professional SEO efforts. If these are the sort of results you are looking at from an SEO partner, the ask us how you can benefit from successful SEO.