The search engine marketing industry is peppered with myths, propaganda and exaggerations.

All too often, search engine marketers blend popular sales myths with facts just to make a transaction. They put a short-term gain, and the client’s subsequent loss, before a long-term business partnership that is beneficial to both parties.

What’s more, many non-professional search engine marketers rely on their own know-how rather than tried and tested results.

In these pages, I will tell you the truth that you can trust about search engine optimisation (SEO). I will show you the differences between the hype and the way I consider that a reputable, reliable search engine marketing firm, such as Search High, should behave and communicate with clients.

I will show you how to avoid failure and achieve dramatic success for your organisation.

In order to do so, and in the interest of revealing where the line between truth and fiction lies, I will help you understand what works and what doesn’t, what you can believe and what you definitely should treat with suspicion.

Search Engine Optimisation, like many areas of IT-based services, has grown up with many myths around it. Some of these are repeated so many times by non-professionals within an immature industry, that they become generally accepted by many.

How are you to distinguish truth from fiction? How can you gather the facts in order to make an informed business decision? If you want the answer to these questions, you’ve come to the right place, so read on