Link Building - An Alternative View

I regularly read search marketers preaching the best places to put links, whether it’s in blogs such as this, other sites with high Google Page Ranks, link exchanges, FFA sites, and so on.

Whilst this is to some extent a very valid debate, give the guys that write the search engine algorythms some credit.


I’d always suggest keeping the following thought as a priority. The search engines are doing their level best to give their customers - in this case, those filling in the search box and clicking the “search” button, the best and most relevant results. Clearly, they rightly want to avoid irrelevant, less relevant or spammed results.

So where do you put your links?

Although careful and appropriate link building is very valid, my best advice would always be to make the content of your site as compelling and relevant to your customers and your industry as possible.


And regularly add to it and keep it current.


In this way, you won’t have to pay others for links - other relevant sites will WANT to link to your site.


This has got to be the best way to both achieve quality inbound links.

And guess what? The massive added bonus is that when people arrive at your site, after all the hard work you’ve put in to bringing them there, they’ll want to stay there because your site content has value for them.


What’s the point of spending time and money buying links to bring people to a crap site that provides no value, so they leave as soon as they’ve arrived?

If you need me to answer that one, best get another job outside SEO.

If you need any further advice, just get in touch.