SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
Professional search engine marketing of your website will involve one or more of the following components;
Search Engine Marketing: this encompasses all elements of marketing your website via the search engines, including SEO (search engine optimisation ), PPC (pay per click) campaign management and pay for placement.
Search Engine Optimisation: when done correctly, millions of online searchers will be able to find the relevant pages from your site at or near the top of the search engine rankings. This is sometimes abbreviated to SEO.
Search Engine Advertising: this may be through a carefully managed search engine advertising campaign. These can be very cost-effective, starting at only a few pence per qualified visitor to your site. These campaigns can include fixed placement, or Pay-For-Placement programs, often known as pay-per-click or PPC.