How do I get more traffic to my site?

Ever heard of “Sales is vanity, profit is sanity”?

You could easily apply that maxim to search engine marketing.

That’s because it’s not the number of visitors to your site that’s important, but the number of conversions.

 

It's better to have 10 visitors who all convert than 10 thousand visitors, none of who convert into sales.

 

That’s why SEO copywriting is so important:

• to help search engines identify exactly what you’re offering your visitors, so you perform better in the SERPs ( Search Engine Results Pages ) 
• to help your visitors know that your site is the one they should be visiting to give them what they want
• to help handhold your visitors through the conversion process
• to provide the critical call to action

So next time you get involved in the “How can I maximise the number of visitors to my site” debate, just think if that’s really so relevant…

Think more along the lines of "How can I maximise my conversions?"