What Are Search Engines? Why do search engines matter to me?
More customers looking for a product will use a search engine or directory than any other way. Once that customer has found you and lived through a successful transaction, they will most likely bookmark your web page.
For eCommerce, search engines are your critical route to market.
Unless your site appears within the first three pages of the major search engines - Google, MSN and Yahoo - and preferably the first ten entries, it is unlikely that any prospective new customers will see it.
What is critical to the success of any such web site initiative is not only to bring visitors to your website, but relevant visitors who are looking for your products or services.
Without reaching your targeted market segment or niche, your web site is likely bleeding money. It will certainly not be fulfilling its potential.
Fortunately, you can avoid wasted time and expenditure, and bring considerable numbers of qualified and targeted visitors to your website, in as little as a few hours. Here's how...
Search Engime Marketing Solutions
In order to put your shop window - your web site - in front of your customers, you need to properly promote your website.
Search engines generally strive very hard to achieve a thankless task, millions of times each and every day. They do their best to provide users (searchers) with the best information to match their search query. And given the billions of web pages that require indexing, they do a pretty good job, in our opinion. However, they can only index web pages from the information that's contained within those pages, or at least those parts that the search engine spiders - or 'Bots - can read.
Successful website promotion will involve one or more of the following components of search engine marketing:
Search Engine Optimisation: when done correctly, millions of online searchers will be able to find the relevant pages from your site at or near the top of the search engine rankings. This is sometimes abbreviated to SEO.
Search Engine Advertising: this may be through a carefully managed search engine advertising campaign. These can be very cost-effective, starting at only a few pence per qualified visitor to your site. These campaigns can include fixed placement, or Pay-For-Placement programs, often known as pay-per-click or PPC.
These programs can produce rapid results, with SEO producing excellent results in a period of as little as a couple of weeks, though good results can take a couple of months or more to really ramp up.
Search Engine Advertising can produce even faster results, sometimes bringing relevant targeted visitors in a matter of days or even a few hours. It is the fastest and simplest way for advertisers to appear in the number one spot on the leading search engines.
So how can I make my site successful?
It is the integration of good web design, clarity in development, and high quality, ethical SEO with focused marketing and promotion tactics that is vital to the success of a site. Without smart promotion, a great website will fail in its purpose. Without search engine marketing, your wonderful website may remain buried treasure.
Not only can Search High manage your Search Engine Optimisation and/or your Search Engine Advertising program for you, using our expertise and dedicated tool sets, we will, wherever possible, take every opportunity to reduce your costs of achieving these positions on the leading search engines. With our partner companies, we can provide an integrated, managed solution, to service your design, development and marketing requirements, taking your business to a whole new level. Come and talk to us.