SEO is not just about Ranking ? (Size isn't everything!)

Some people just don’t get it!

 

I regularly get enquiries from people where the conversation goes something like this:

Customer: “Can you help me move my hosting to somewhere stable, as the guy/host/student living down my road has gone out of business/left home/gone to live with the fairies.”

Me: ”Sure. Were you getting many enquiries from your web site?”

Customer: “Not really. But I need you to guarantee that you can maintain the same positions for my site in Google. Can you do that?”.

What they don’t get is that website marketing isn’t about position - well not just position - it’s about maximising convertible traffic, and then taking that “traffic”  through the conversion process, once they reach the website.

That’s why SEO is an ART, not a science.


That’s why I believe that ”techies”, who understand computers and code, but not people and business, can often only  achieve rankings in the short term, not increasing conversions in the long term.


I’m sure it’s frustration amongst this type of person that persuades them to become “Black Hat” SEO’s.

Becoming a good White Hat SEO requires lots of hard work and experience.

Anyone looking for an SEO supplier should ask what they can promise  to achieve. If the answer is only relating to positions on search engines, I’d advise going elsewhere.


A good SEO provider needs not only experience of technology, but also of marketing, copywriting, AIDA, and a general business background.

Some customers will listen and take it in and slowly start to understand.


Others just don’t get it, and they never will - until they’ve paid to be number 1 on Google for, I don’t know, maybe the name of the road they’re in, and find that it just doesn’t pay.

Frustrating. So I took my son, who’s 8, to the park to fly a 10 foot kite this morning, to get away from my desk and to have some quality time with him.


We spent half an hour untangling the lines, 10 minutes setting up the kite, and then the wind died. We just couldn’t get it to launch. In the end I realised that running backwards would have the same effect as having a breeze blowing from behind me. What I’d forgotten about was the foot-high fence next to the deep ditch, into which I disappeared backwards, where I lay laughing and laughing.

So we did have some fun together, even if it was at my expense. But really worth it. I must do this more often, even if I remember where the fence is!


Let’s hope the wind blows tomorrow, so I can stand still.