An Affordable Introduction to Search Engine Optimisation

The Search High Boxed SEO (Search Engine Optimisation) product is an initial, very affordable evaluation of your website. It is mainly focused on how well your site is optimised with a view to improving and/or maintaining your rankings for relevant search terms that are intended to convert your visitors into paying customers.

Search High do not provide services that are designed to simply increase traffic without increasing your sales (conversions) from that site.

For the price at which it is offered, this service is necessarily limited in both scope and quantity of work, whilst still giving you exceptional value and useful content. It is a superb basis on which you can evaluate how your organisation is likely to benefit from Search Engine Optimisation, as well as receiving some valuable recommendations on how to immediately improve your rankings and sales.

To perform thorough keyword/key phrase analysis for a retail ecommerce site selling hundreds or thousands of products would be days if not weeks of work.

Ranking Report

We will produce a ranking report showing your ranking for up to 3 keywords or phrases that you believe users currently use to find your products or services on each of up to 3 landing pages of your choice. This report will show your position in relevant search engines, up to a maximum of 10, which is more than sufficient for most businesses to gain good insight into their current website's effectiveness for reaching their customers.

Keyword Usage

Keyword usage and density analysis: Search High will report on the current status of up to 3 keywords or key phrases for each of up to 3 pages. We will also give recommendations for improving your keyword usage and density, assisting with search engine positioning.

The initial number of search engines selected for this product is limited to maximum of 10 of the most relevant search engines. There are rapidly diminishing benefits in extending past this number of search engines.

Design for Search Engines

HTML Validation and meta tag effectiveness will be performed for a maximum of 3 pages - this exercise alone is enough to make a difference to your rankings for relevant keyword searches.

We will perform a basic page structure, design errors and site usability analysis - this is partly subjective, but we will be pleased to give our view.

Link-Building

Building appropriate links from pertinent sites will significantly improve a page's listings in most search engines, especially Google. We will perform a link popularity check for your site. We will require the home page URLs of 1-3 of your main online competitors. We will report on the link popularity of your site against each of these competitors.

Search-Engine-Friendly Pages

We will produce a Search Engine Spider's view of up to 3 pages, selected by you; we would recommend that landing pages would be the most appropriate and would give the best value to our clients.

Website Effectiveness

We will produce a client-specific list of some general and appropriate recommendations with respect to increasing your site's effectiveness.

Action Plan

Output - Website improvement action plan report. This mainly comprises a summary of results and recommendations from the above exercises, plus any other issues that we believe will benefit you in improving the sales conversions from your web pages.

The cost for this "SEO in a Box" offering is normally £199 (ex VAT), which we believe to be excellent value. Customers who are recommended to us by Business Link can currently receive this service for only £49 plus VAT for a limited period. Because it's designed to be a taster of what we can do, we believe that you certainly get a lot for your money.

If you'd like to find out more, or if you'd like to order a boxed report, please contact us by phone, email or complete the online enquiry form. We'll get back to you promptly and there's no obligation at this stage.

Please note that this offer is available at our discretion and we reserve the right to decline any requests from applicants whom we consider unsuitable.