Press Release - August 16th 2005
***FOR IMMEDIATE RELEASE***
Search Marketing Association President interviews Search High MD
On August 10th, 2005, the managing director of Search High Ltd, with bases in West Berkshire and Lincolnshire, was interviewed as one of the UK's leading search marketers by the President of the UK association.
Commenting, SMA-UK President, Andy Atkins-Kruger, said, "The Search Marketing Association is the resource for clients looking for ethical search marketers and Paul McIntyre and Search High are amongst the leaders in the UK in terms of striving to achieve the ethical standards we are setting ourselves"
Remarking on how Search High offers a highly professional service to corporate clients, Paul McIntyre commented:
“A lot of search organizations, especially smaller ones, seem to have come from a solely technology background. Technology only solutions, by their very nature, are short term. Not much changes faster than today's technology.
I wanted Search High to add a detailed understanding of business issues and requirements, the marketing mix, the psychology of conversion, as well as copywriting options through a network of copywriters with specialist experience in differing business sectors and industries.
As such, we find that we pick up clients who have had previous bad experiences with SEO companies who offer a purely technology based response.
Search High serves small and medium sized businesses mainly, in almost any ethical business sector. These are the companies that can react faster (to opportunities), so our help and enthusiasm seems to work better with the reduced levels of internal politics that generally exist outside of large corporate clients.
Commenting on how he foresaw “search” changing in the future, McIntyre said:
“Search is certainly in its infancy and I see more and more localization of search, and availability on smaller platforms, such as 3G phones, especially when fitted with GPS receivers.
If I'm out on business and I need a hotel for the night or a restaurant table at short notice, I don't need to know where I am, because the mobile Search Engine Results Pages will tell me all that's near me.
Search will become much more relevant and specific to user requirements, and much, much slicker.”
The full interview is available on this link.
Search High provides companies with highly targeted promotion and marketing solutions through major search engines, at dramatically lower conversion costs than other forms of traditional marketing.
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