SEO Copywriting Course

by Karon Thackston

Which words make "your" customers buy? Let Karon Thackston show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at.

The Step-By-Step™ Copywriting Course

"Karon doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up." - Jill Whalen - Author of The Nitty-gritty of Writing for the Search Engines

A few questions to consider:

Are you proud of your web site's copy?

Did you put more time and money into your site's design than the copy?

Does your site's copy speak to your target customer and motivate them to buy?

No, No, and No? You're not alone. I felt the same way about my web site's copy. However, like many web site owners, I found that the biggest challenge to writing compelling copy was figuring out where to start.

As you probably already know, copywriting is all about getting people to do what you want them to do. With web sites that may be selling a product, filling out a contact form, or downloading your latest ebook.

It turns out that there is a systematic approach to professional copywriting and Karon Thackston or Marketing Words has laid it out in her ebook, "The Step-by-Step Copywriting Course." Karon is a professional copywriter who writes copy for online businesses and is president of www.MarketingWords.com. Her writing skills have helped hundreds of businesses over the past 20 years.

Karon's course breaks down the methods used by a professional copywriter into ten easy lessons that will help you channel your knowledge in to sales copy your customers will find compelling.

Valuable Lessons

Karon will bring structure to the writing process and confidence to your writing by walking you through the process of deciding:

• Who is my target customer? Karon has a great process for identifying who your target customer really is and what motivates them. Without this, how can you write appropriate copy?
• Should I use long or short copy? Different customers or products are sold most effectively with different styles. Do you know what's more appropriate for your business?
• How should you adjust your writing style for men and women? It goes without saying that men and women are different, but how should that influence your writing?
• How do I write good headlines? What draws people in?
• How do I add emotion to my writing? Emotions build relationships features alone simply can't.

How to use the book?

Thackston starts the book with some great ideas on how her book could be used to best improve your writings. We'd suggest doing one lesson a day for 10 days so you have time to digest what you've learned. Assuming you do that, your writing power and confidence will increase and sales will follow.

More Information:

Visit www.CopywritingCourse.com for more information.

The Nitty Gritty of Writing for Search Engines

Search engines read text on web pages and use that text to decide what a web page is about. So, how do you write the copy for your web site in a search engine friendly manner? Heather Lloyd Martin and Jill Whalen address this issue. Below is a short summary:

Write for people first - This should go without saying, but it is actually common error made by web site owners who become overzealous in their search engine marketing efforts. While search engines read your site, your true audience is prospective customers. If users don't find your copy compelling they won't buy from you.

Research popular search terms - High search engine rankings mean little if your site only ranks high on terms nobody searches for. Use online tools to determine what phrases are most often used by your prospective customers to search for what you sell.

Place Benefits near Search Phrases - Ever wonder how Google and other search engines come up with the snippet of text used in their search results? Most often, they grab the snippet from your web page that contains the search terms used in the search. What do you think will entice more searchers to click? A result where the phrase is shown within a bulleted list, or the phrase used within a sentence talking about how great the product is?

Title Tags are Critical - Every page of your web site has a title that should be used to describe what's on the page. If your web site uses the exact same title on every page (commonly done) you're hurting your search engine rankings and the click through rates your search engine rankings are receiving. Use your title tag to describe what is found on each page of your site, and use your important keywords to do so. This will improve the rankings of each page, and the title will be used in the search engine results

Every page should be optimised - If you have dozens or hundreds of search phrases you'd like to rank competitively for, it's unwise to try to optimise your homepage for every one of those terms. Instead, optimise every page of your site for 2-3 of the phrases. A good way to do this is to optimise your homepage for the most general way you could describe your business, then optimise your products or services pages for the appropriate terms.

Regional targeting your web pages - Be sure to optimise for regional terms a searcher may use in conjunction with a description of your business. This may include optimising your Contact Us or Locations pages or be as simple as adding your physical address to every page of your web site.

For more information on writing for search engines, we highly recommend reading Jill Whalen's highly-focused downloadable special report on the subject, " The Nitty-gritty of Writing for the Search Engines."