SEO Copywriting - Say it clearly.
The power of words has never been stronger than on the web, but looking at most website content and online copy, you'd wonder if most people are aware of just how powerful these words are, when used for talking to both your prospects and the search engines. So with specific search engine optimisation (SEO) copywriting skills, there's a real chance to use copy for the web to differentiate yourselves from your competitors.
The truth about where to invest - Copy is more important than design
If you're interested in your website ranking high in the search engines, then there are some key points to be aware of:
- Content is King - write compelling, useful, optimised, targeted copy.
- Give search engine users real value.
- Copy for the web is different from other marketing copy.
Forget all the tricks and technical gobbledygook that you may have heard. The most important method of communicating with your customers and prospects on the web is through the tone and personality of your online voice.
SEO Copywriting - Dare to be Different
Forget all the corporate-speak babble and jargon that fires bland messages at us all hundreds of times each day. Just have a look at the marketing emails in your inbox from large corporations. How many speak to you in a "real voice" with a real personality? Not many, I'll bet.
So once you've decided what you want to say, spend time deciding how you want to say it and who you want to say it to. The content is critical to search engine ranking, the voice critical to keeping your prospects with you. And let's face it, to be successful on the web, you need both the right content and the right voice. In fact, one without the other is a great way to get rid of spare budget.
Customers want you to talk to them in their language and they want to really believe that they're being listened to. This is especially important on the web, where users tend to scan content, rather than read it, like they might a brochure or magazine.
Forget the Corporate Speak
If your website and newsletters can speak to customers in the language that they understand, you'll have a better chance of having a meaningful dialogue. Otherwise, like most corporate emails and websites, it'll just be too bland, too irrelevant and too incomprehensible. It will turn off the very audience you're looking to attract.
At Search High, we're bored with corporate speak. But then you probably gathered that. We believe in providing search engines and customers with quality, targeted content that your customers and prospects are looking for. And that's rather good - because that's exactly what the search engines are looking to serve up to them when they're looking for your products and services.
If you're looking for more SEO copywriting resources, take a look in our resources section, where you will find articles, books, courses and links to help you find out more.
If you need helpto make progress with producing good, targeted, optimised copy for your website, or indeed require an integrated SEO solution, we'd suggest that you contact us to discuss how we can help your organisation.
If you want to learn more about copywriting for search engines, see our affiliate courses on the link below.